How to create an Email Marketing Campaign (eDM)

INTIX provides an email marketing platform for Event Organisers to market and engage with their entire audience, or segments of it - at no additional cost! 

Creating your campaign

1. Log in to your INTIX account > Organisation Settings
2. Marketing > Campaigns
3. Create Campagin > Email Campaign

Fill in the pertinent information (To, From, Subject Line etc)

TIP: Keep your subject line short and attention-grabbing. Avoiding using ALL CAPS OR "!" symbols, as this may lead to your email being sent to the Junk folder.

Recipients

Send to all of your subscribers, or different segments of it! You will build your subscribers with each event's ticket sales, and you can also upload .csv lists if you have an existing database.

NOTE:

• .csv lists must be specifically formatted - no header row, email address in column A, first name in column B, and last name in column C. 
• limit of 1000 email addresses per upload list at one time. (if you have 5000 emails, upload five lists of 1000.
• You will send to each of your uploaded lists separately - they are not included in your subscriber audience

Design Email: building your content

There is some pre-filled content in your email template - edit by clicking on the content, or delete those blocks if you wish.

Use the Drag & Drop email builder to add your images and text until you are happy with the way your email looks. You can use settings to change font colours, background and section colours, add images, buttons and more.

Click SAVE to save your content regularly while you are working on it.

To preview your work: Actions > Preview

NOTE: you can save your progress and return to edit your email content at any time by going back to your campaigns and clicking Edit > Edit Email

PRO TIP: Marketing emails should be short, with not too many words. Try to use images and a small sentence or two to capture the attention of your readers, and then provide a Call To Action (CTA) button linking to what you would like them to do. 

IMPORTANT: Remember to make it easy for your customers to know how to buy your tickets, by including prominent BUY TICKETS buttons linking to your INTIX ticketing page.

Testing your campaign prior to sending

Nothing looks more unprofessional than an email campaign with a missing subject line or broken links. Testing is an integral part of the process for all email marketers.

1. From your Campaign Overview, click on 'Send a test'. This sends to you, the EDM author.
2. Check your email for a copy of the Test Email. The subject line will contain "[[TEST]]" before the subject line to show that this is a test campaign. Things to check for before sending a campaign include:
   • Correct subject line
   • Email design displaying correctly
   • Font and text displaying correctly
   • Check to make sure there are no Broke, Incorrect or Untracked links
   • Ensure there are no spelling or grammatical errors

When you're ready - hit "Send"!