Add Meta Facebook Pixel tracking to an event

Facebook Pixel is a piece of code that lets you measure, optimise and build Audiences for your Facebook advertising campaigns.

For a full set of instructions for how to create a Meta Pixel:

Follow these instructions. 

You'll notice a few terminology changes, and the pixel will also be referred to as a "Dataset ID". It is also referred to as simply "ID" on the left side.

Locate Pixel ID

1. Find the Pixel you want to use in Events Manager.
2. Copy the numbers only e.g. "123456789" (location circled in green below)

Continue on Facebook to Use Pixel Data

Your Facebook Pixel should now be configured to record traffic to all pages of your INTIX event. Continue on Facebook to set up custom audiences, conversion tracking and more.

Learn more about what you can do with Facebook Pixel here.

NOTE: You will need to add your Facebook Pixel ID to each event you wish to use it on. If you copy a previous event, the Facebook Pixels from the previous event will be copied to the new event.